Dr. Prima Anne George working as Associate Professor in Department of Management Studies, Mangalam College of Engineering, Kottayam. Doctoral degree from Mahatma Gandhi University under the faculty of social sciences in Development Studies (Management) for the study titled “A study on the purchase behaviour and consumption pattern of personal care products among customers of Kerala.” Postgraduation in Management (MBA) taken from S.B. College, Changanassery (MG University). Graduation in Business Administration from Marian College, Kuttikkanam. Worked as lecturer in K.E. College Mannanam for 18 months and 18 years of experience in industry being the managing director of St. George Constructions, Ettumanoor and Treasurer to Soubhagya Charitable Trust (PAN No.: AATTS8712L) for the past 5 years.